Earlier this week, Samsung promised an Unpacked Event in the metaverse, which excited many fans in the digital space. The tech giant invited them to watch the show in Samsung 837X, a digital building in Decentraland. But to the disappointment of the fans, the event suffered serious technical issues. Many fans posted their complaints on Twitter.
Samsung is notably one of the biggest electronics companies in the world. It is a popular manufacturer of smartphones, appliances, smartwatches, and other related gadgets. Taking all of this into consideration, many fans anticipated their latest Unpacked Event, which revealed Samsung's incoming projects for the year.
Samsung Metaverse Event 2022
Samsung Unpacked 2022 officially took place on Wednesday, Feb 9. But prior to the date, Samsung said it will be aired on both virtual reality and actual reality. This prompted many metaverse-minded fans to try to attend the event digitally.
For reference, the metaverse is a 3D virtual world that exists through blockchain technology. This means users had to create a digital avatar that could navigate around the virtual world.
While some users control their avatar through mouse and keyboard, others use VR headsets and smart glasses. Regardless of the means, a group of digitalized people tried to attend the exciting Samsung Unpacked 2022 event.
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How to Join Samsung Unpacked in the Metaverse
According to CNBC, the event venue called Samsung 837X is actually a data center designed after Samsung's New York experience center. This is a gigantic showroom that mainly consists of glass and multiple floors.
Samsung said its Unpacked event was launched in the digital building's "Connectivity Theatre." Unfortunately, this is where fans encountered a few issues.
Fans React to Samsung Metaverse Event
According to Twitter user Sam Shead, he was "trying and failing" to get to the Samsung event. When he tweeted the issue, one fan commented "same result for me," which eventually led to the conclusion that the event was a "pretty awful brand experience (and) product launch."
I went in too Sam, same result for me. Pretty awful brand experience let alone for a product launch pic.twitter.com/8PQbIkkBYM
— Drew Benvie (@drewb) February 9, 2022
Shead also ended up tweeting that a lot of people in the lobby were feeling restless about the circumstances. He took more than 20 minutes trying to resolve his issue.
Ironically, even after finding the event location, Shead noticed that nobody was in the area. This led to speculations that the Samsung event was struggling with wide-area connectivity issues.
Another fan with the username Russell Holly shared his experience for the event. He said that even after the event start time had passed, the doors for the event venue "have not opened."
It is also worth noting that right after he entered the digital space, Holly was required to change his avatar clothes before participating in the event.
Lastly, it should be emphasized that Samsung only live streamed the same video that they launched across the internet. This means there were no interactive events for Samsung Unpacked on the metaverse.
Keep in mind Shead and Holly are only some of the fans who were affected on the event. Many others hope that Samsung would resolve these kinds of issues in their future events.
