Electric vehicle (EV) start-up Polestar made a bold declaration during its first-ever Super Bowl advertisement. The company fired shots against flashy commercials, which indirectly referred to Tesla and Volkswagen.
Polestar presented a 30-second video advertisement titled "No Compromises" on its presentation in Super Bowl 2022. In quick summary, they made a confident declaration on everything that it wasn't.
Polestar Video Ad: 30-Second Trailer
The video clip features different angles on the company's latest car called Polestar 2. The advertisement starts with the words "No," which is followed by a series of words and phrases.
The advertisement said as follows:
- No epic voice overs
- No punchlines
- No dieselgate
- No dirty secrets
- No hidden agenda
- No empty promises
- No shortcuts
- No conquering Mars
- No blah blah blah
- No settling
- No greenwashing
- No nonsense
- No committees
- No consensus
- No compromises
Sources from CNBC were quick to notice the reference hidden inside the advertisement.
They point out that "No conquering Mars," is a direct jab to Tesla and Elon Musk, who has a special goal for space exploration. Sources also said that "No blah blah blah" refers to Greta Thunberg's speech at the Youth4Climate Summit.
Lastly, the advertisement said "epic voiceovers," "dirty secrets," and "dieselgate," which is an indirect reference to the diesel emission scandals with Volkswagen a few years back.
Fans React to Polestar2 Trailer
Notably, Polestar did a great job of grabbing fans' attention. Its bold advertisement was a subject of conversation on many Twitter comments.
Twitter user Philip Duggan pointed out that at least Polestar is already available for purchase.
Unlike so many EV adverts, you can actually buy a Polestar 2 today. Good on you Polestar!
— Philip Duggan (@philipduggan11) February 14, 2022
One fan pointed out that Polestar is a very small company when compared to its competitor.
Come back once you deliver more than 10 vehicles in a month 🤣
— Jeff 💙✌️ (@JeffTutorials) February 14, 2022
Another one complained that making "humanity a multi-planetary species" was a unique cause.
One commenter mocked Polestar for having "no class, no appeal, no sales, and no hope.
No....class.
— James Cat (@TSLAFanMtl) February 14, 2022
No...appeal.
No....sales.
No...hope.
Two Twitter users noticed that despite mixed reactions, the Polestar advertisement triggered a lot of reactions, adding some points to its fame.
Agreed. The most important thing right now is to get hype around the stock right before the merger. Market credibility leads to sales.
— Edward Vranic, CFA (@evranic) February 14, 2022
Polestar2 Revealed: New EV in the Market
Sources from Adweek shared some of the statements that Polestar representatives made about their advertisement. Asa Borg, the chief marketing officer of the company said their first priority was always the planet. "We think it's so important that we take care of it, and that's why we have these strong sustainability commitments and transparency."
Borg said their team hopes the message was clearly delivered in their short advertisement. Borg also encourages any interested consumer to try and visit their official website for more details.
