Keek, a mobile social video network that lets users post 36-second "keeks" — Keek-speak for short video clips — is getting more popular. With the likes of Kim Kardashian using the service, the company has introduced an account verification program similar to Twitter's.
Millions of users have signed up for the service, including celebrities and other influencers. The verified icon will help establish trust and make it easier for users to find people and content on Keek, the Canada-based company said in a statement.
"Keek is a fun new way to interact with my fans and I really can't believe how fast it's grown," said Kim Kardashian, one of Keek's biggest champions to date. "Account verification is extremely important. I want to make sure my fans know it's really me they are following. After accumulating nearly 1 million followers in only a few months, my Keek profile is quickly becoming as important and powerful as my accounts on Twitter and Facebook."
Keek reports it has been adding more than 200,000 new users per day and is consistently ranking as one of the top social networking apps for iPhone, Android and BlackBerry.
"Once a social network reaches a certain level of popularity, account impersonation can affect usability," said Isaac Raichyk, founder and CEO of Keek.
Individuals or businesses qualify for account Keek's verification program if they are at high risk of impersonation. They may be popular personalities from television, music and the entertainment industry, although users with large audiences on Keek or other social networks may also be eligible.
