Running a business is hard work. It's not enough to have a great idea: in the modern, digital world, you need to be an expert at marketing.
After all, the internet has made it easier for you to reach thousands, even millions, of potential consumers and made it easier for others to do the same. Industries have never been so competitive.
Fortunately, there's an array of tech options to help you navigate marketing and boost brand awareness.
Of course, that's only part of the issue: as a business, you're going to need to understand and utilize batch address verification. Several businesses, such as egon.com, offer this service, making it simple to use.
Understanding Batch Address Verification
When someone becomes a customer, they need to provide their name and address. However, you have no way of knowing if the data they input is correct or not. It's also possible that they have accidentally misspelled their address in some way.
That can lead to an array of issues that simply aren't necessary. Batch address verification allows you to check an address and even autofill it while they are typing or simply check it after they've submitted their details.
The batch part is because you can do a bulk check on customer lists and other data, ensuring it's valid in moments.
Here's why you need it.
Avoid Fraud
Every business should be concerned about fraud. Cybercriminals have found the internet is an excellent place to make money at the expense of others. Phishing scams are commonplace and perhaps the biggest threat online.
However, it's also easy to order goods and get them sent to a false address, allowing the criminal to collect them before you realize they have been paid for with a stolen credit card. You'll have lost the goods and the money and have no idea where to start looking.
Batch address verification will allow you to confirm the name and address are valid, reducing the likelihood of you being caught out.
Reduce Failed Deliveries
If a customer has given the wrong address, accidentally or not, then you'll be sending out goods that can't be delivered.
Because the address is wrong, the customer will never receive a notification that they've missed the delivery slot. That means they will simply believe you haven't delivered it and are likely to post a negative review.
Unfortunately, just one negative review, especially if not handled properly, can cause serious damage to your brand.
It can be avoided by verifying the address before the goods are sent.
Of course, if the goods are sent to the wrong address, they will ultimately be returned to you. That means you'll be out of pocket for the carrier charge and potentially lose the sale. If it happens often, it can cost you a significant amount of money.
Save Time (and Therefore Money)
Consider how much time is wasted dealing with orders that are returned to you because of failed deliveries. You'll have to chase the customer, possibly deal with negative reviews, and verify address details to get the parcel sent out again.
It's time-consuming, which also means it will cost your company money in time lost and reduced productivity.
Verifying the address or addresses via batch address verification eliminates this issue.
Improve Targeted Marketing
Modern marketing means using social media and other digital technology to reach your audience. However, it is still advisable to boost brand awareness with more traditional forms of marketing.
To do this, you may need to send out batch marketing offers to postal addresses. It can be surprisingly effective as most people don't receive much junk mail anymore.
Of course, the simplest way to target potential customers is to purchase a marketing list. You'll still want to verify the address before you send anything and waste your time and money. Batch address verification can do this in a few moments, allowing you to concentrate on what matters. That's promoting your business.
Summing Up
Batch address verification may seem like something that only big businesses need to worry about. The truth is all businesses should understand and use batch verification systems. It can save you a lot of business issues and help you boost brand awareness, making it more than worth the cost.