YouTube is expanding its e-commerce feature.
The video sharing company has released new additional shopping features that would benefit both the viewers and the creators.
At the same time, YouTube is also partnered with the ecommerce platform Shopify. Creators who meet the requirements can now connect their Shopify stores to their respective YouTube channels as they partner.
The company's partnership with Shopify will enable content creators and online retailers to promote their products.
YouTube Shopping Features
YouTube has announced a few new features to improve its shopping features and options on the platform.
According to TechCrunch, YouTube rolled out a new shopping feature in its platform's Explore tab. The new shopping page will provide viewers in these countries with relevant shoppable content that can be accessed on their devices.
For now, this feature will only be made available to viewers in selected countries, such as Brazil, India, and the United States.
Although the company stated that the feature would be available in various countries by the end of the year,
Another YouTube shopping feature is the new option to access live shopping. All eligible YouTube creators can now have the option to add products to a live stream directly from the Live Control Room.
Furthermore, the video sharing platform is adding more tools in the YouTube Studio's "Shopping." The company aims to release features that would allow the creators to manage how their products are tagged and how they appear on their own channel.
YouTube stated that they are well aware of the time and effort that creators have invested in releasing their own products.
With that, the company wants to help these creators by launching tools that will help them manage their brands on the platform and showcase their products directly to their subscribers.
Also, by doing this, YouTube provides a better user experience for both the creators and the viewers.
YouTube and Shopify Shopping Tab
YouTube is taking its shopping features to the next level as it partners with Shopify.
Through this partnership, both companies hope to make it easier for YouTube content creators and merchants to showcase their products on their respective channels and in their videos.
Creators will have a tool to link their Shopify store and their YouTube channel. With this partnership, creators will have the ability to take advantage of Shopify's real-time inventory syncing feature.
This will help merchants to assure that their products are not out of stock. Creators based in the United States can use Shopify to enable onsite checkout, allowing customers to complete their purchases without having to leave YouTube.
According to Variety, VP of shopping product at YouTube, David Katz, stated that, "creators spend a lot of time building a business and developing their products, so we want to make it even easier for them to connect and manage their stores on YouTube and bring their products directly to their audience."
Shopify has entered into this partnership in an effort to utilize the increasing number of content creators who are opening their own online shops.
Additionally, VP of product at Shopify, Kaz Nejatian, stated, "We believe creators are the next generation of merchants, and YouTube has been a longtime leader in powering this new cohort of entrepreneurs."
