The 25 year old fashion model is one of the latest celebrities to cash in on the Metaverse by creating her own NFT collection.
Renowned model Bella Hadid is taking over the Metaverse space by launching her own collection of Non-Fungible Tokens or NFTs based on 3-D scans of her face and body. The collection, aptly named CY-B3LLA, was born out of the IMG model's desire to create "cool versions" of herself after she became enthralled with video games during the COVID-19 lockdown.
On Instagram, Hadid, who was signed to IMG Models at the age of 14 and became a staple at New York Fashion Week shows, shared that she created her NFT collection to "encourage travel, community, growth, fantasy and human interactions." Reuters reported that she remarked that the process was "super fun" as the end results had truly captured her real life facial expressions.
NFTs are digital assets that exist on the blockchain, a record of all transactions kept on a network of computers. An NFT collection such as Hadid's CY-B3LLA can include images, videos, music, and text, which can be bought or sold as NFTs.
What Fans Can Expect From Bella Hadid's CY-B3LLA NFT Collection
Hadid's foray into the Metaverse begins with CY-B3LLA's 11,111 NFTs, which were created with the NFT minting platform called reBASE. The model said the inspiration for the NFT collection came from 10 different countries, with input from their respective local artists. The model remarked that it was an interesting experience for her to witness the different creative ideas that resulted in the different versions of herself in the NFT artwork.
Hadid added that she eventually saw so many different versions of herself, even ones that her imagination could have never created. The CY-B3LLA NFT collection's locations and assets will be unveiled between now and September. Right now, the first batch is available and showcases Hadid as a cyborg robot inspired by Japanese gaming culture.
The way the CY-B3LLA NFT collection works is that each NFT serves as a passport that unlocks a global community, with rewards and access to real events attended by Hadid. Those who are interested in purchasing the NFTs can now register online, but the exact dates when they would go on sale has yet to be announced, Business World reported.
Hadid explained that her venture into Metaverse was received well by her peers in the industry, as people wanted to pariticipate in the project. She expressed satisfaction over how people understood the concept behind it, saying it felt like a "birthday party" to finally launch CY-B3LLA.
Luxury Jewelry Brand Launches NFT Collection
Hadid is no stranger to the luxurious lifestyles and brands that are often showered upon models like her, such as Tiffany and Co. Coincidentally, the brand also announced that it is launching an NFT collection featuring 250 NFTs, CNET reported.
Tiffany and Co.'s NFT collection is called NFTiff and will be sold for $50,000 or 30 Ether each when they become available for purchase on Friday, August 5. It is reportedly the most expensive public sale of any NFT in history.
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