Apple's Online Store is experiencing downtime in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more, according to MacRumors.
The online store of the tech company is not down globally though, as it remains operational in some other countries.
Apple Online Store Goes Down in Some Countries
The latest report by MacRumors said that Apple Online Store is down in some European countries. Moreover, countries such as Australia, the US, the UK, and Canada are also experiencing downtime.
As the tech company's e-commerce platform is experiencing downtime, it means that it is not accessible to some users.
As the downtime is not worldwide, Apple customers in non-affected countries could still visit the online store without any problem. With this, users can browse the site and check out various products seamlessly, as per Tech Times.
In certain countries where the Apple Online Store is experiencing downtime, people who are visiting the website could only see a huge "Be right back" notice, according to Tech Times.
Read Also: Apple Online Store Down: What Caused the Major Outage?
The Reason Why Apple Store is Down
According to Apple, they are "making updates to the Apple Store." With this, the tech company is asking its visitors to "check back soon."
Despite Apple's statement, MacRumors stated that users have to wait for some time to find out which update Apple is working on. It remains to be seen which aspect of the page became the reason why the company put its online store offline.
Customers are yet to find out if the downtime has something to do with scheduled maintenance or the launch of a new product.
It is also highly possible that the company will be rolling out a new promotional offer that customers will be able to access once the online store is working again.
It is also highly possible that the downtime is due to some changes being made to the "design or functionality of Apple's online store," as per MacRumors. Likewise, it could be for some other reasons.
Apple Online Store Went Down in the Past, Returned with New Offers
Apple Online Store downtime started at around 7:45 p.m. Pacific Time on July 31.
This is not the first time that Apple's online store experienced a down time. In fact, on the last day of June, Apple's online store went down briefly.
When the online store came back online, it offers a new promotion in the US. Apple provided a $50 Apple gift card when a customer purchase any of the new Apple TV until July 14.
Likewise on June 6, the online store also went down hours before the Apple's WWDC Keynote. The reason for downtime is because Apple is preparing to launch new products. It is also possible that during that time, the company is preparing to take pre-orders for a new product.
Given the timing of the downtime, since today is the final day of July, we can anticipate that another promotion is about to arrive to some countries. However, a new offer is only one of the many possibilities for the downtime and we'll have to wait what will happen next.
Related Article: Apple's Online Store Is Back Online Following Pre-M2 MacBook Air Pre-Order Downtime
