Starburst is known for its iconic flavors. The candy tastes so juicy that many have asked how Starburst managed to make it that way. But the world has no answer for that. So, Starburst decided to widen its search. It's going to "asked the universe."
Starburst is inviting fans of the candy to ask the universe the question "How do they make Starburst taste so juicy?" Those who will participate should come up with the most creative and imaginative TikTok videos.
Starburst Says That They Want Their Campaign to be Out-of-this-World
Starting on September 6, fans of Starburst can start submitting their TikTok entries asking the question "How do they make Starburst taste so juicy?"
Starburst offers a really unique prize for the most creative and imaginative TikTok videos, as the selected entries will be broadcasted out into the galaxy, according to Space.com.
The most unique TikTok video will be beamed millions of miles into space in an attempt to get answers from the higher intelligence how the candy gets its out-of-this-world juicy taste.
"While Starburst is no stranger to encouraging curiosity, wonder and imagination, 'Ask The Universe' is the brand's first mission in space exploration," Martin Terwilliger, marketing director for Mars Wrigley said, as reported by Space.com.
Terwilliger said that the candy company wanted to ensure that their campaign is out-of-this-world. With this, Starburst is partnering with SpaceSpeak in order to bring TikTok videos into space.
Starburst will become the first brand to "beam TikToks into space utilizing their unique technology," as per Space.com.
SpaceSpeak was originally created in 2005. It was made by Peter Beery, a professor and entrepreneur with a doctorate in elementary particle physics.
According to HypeBeast, it is a one-of-a-kind technology emitting radio waves through a low wattage 2-5 GHz transmitter, which is attached to an 18-inch parabolic dish.
SpaceSpeak will beam the messages into space. These messages are in the form of converted TikTok videos. According to Space.com, the "photons that make up the messages" will keep on traveling in space for an indefinite number of years.
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How Can TikTok Creators Send an Entry?
According to a media alert, which describes Starburst "Ask The Universe" TikTok challenge, "SpaceSpeak says that the videos will travel at the speed of light."
This only means that once the messages are sent into space, "they'll travel all the way through the solar system."
To send an entry in the "Ask The Universe" challenge, TikTok creators just have to tag their videos with #BeamItUpStarburst.
Those whose TikTok videos are selected can watch their video traveling in space in real time. All they have to do is visit the "Ask The Universe" website.
According to Terwilliger there is a massive conversation around outer space on TikTok. He said that Starburst understands that there are millions of people who are "using the platform to connect with other space enthusiasts."
Furthermore, Terwilliger said that Starburst is excited to see how the fans would answer "How do they make Starburst taste so juicy?" in an imaginative and creative way.
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