What if digital signage could change the way you do business? What if the addition of a few Apple TV devices to your regular TVs could improve the way you run your business? This article considers the ways that Apple TV Signage and digital signs could transform your business. The great thing is that if you find something you think will work, you can try it for a fairly low cost, and if it doesn't work out the way you want, you won't have lost much. Remember that digital signs and software are exceptionally cheap these days thanks to innovative software designers and very cheap sign/TV prices thanks to China.
Doing the IKEA Thing
When you visit IKEA, you are forced to walk around at least part of the store before you are allowed to get out or make a purchase. You could use your digital signs to do a very similar thing. You could have people walking your store, but they are being directed by digital signs. That way, you could split different groups of people and hopefully send them toward the correct products.
You don't have to copy the IKEA method exactly. Why not do a little research and find out what people are asking your staff on a weekly basis. For example, if your staff is asked where the bathrooms are by customers, then start putting up digital signs that show where the bathrooms are. Then, consider putting signs in the bathrooms that advertise in-store products to the customers.
Getting People To What They Want
The idea that you can sell to people by simply exposing them to more products is foolish. It is a sweet shop mentality that simply doesn't apply in the real world. People don't walk into a store to buy a drill and walk out with a cement mixer because they saw it in their store. Digital signs can show people where your products are so that people can walk in, see where to go, and then go get what they want. The longer it takes people to find what they want, the higher the chances are that they will give up, will be distracted, or will have to leave without making the purchase.
Setting Up a Sales Funnel
When you set up a sales funnel online, you try to get people to enter, and then you take them on a journey with the end result being a sale. You can do a similar thing offline with digital signs. You lead people using the signs, having them walk past the stock they want, putting the very best stuff nearer their destination. As a result, when they find what they were looking for, they are impressed because of what they saw and experienced as they walked through your store. This is much better than if they had simply walked in, walked to the desk, asked, and then taken their own route to the item.
Drip Marketing Within Your Store
We are all susceptible to drip marketing. We are all easily programmed by marketing, and the greatest trick ever played was convincing us that we are all hard to convince. You can convince people they want something by repeatedly showing them marketing images over and over. Try to make them different each time, but each time have an element that the customer recognizes. Volvo were the king of this back in the day when every message they gave out was another variation on how safe their cars were.
Try a similar thing with your digital sign videos, but strongly consider leaving the sound off. Hearing the same sounds over again in queues can become very annoying, and it will frustrate your staff to hear the same soundtrack over and over again.
