Well, Babylon has bombed on its opening weekend. For me, that piece of news was the first time I actually heard of a movie.
The main reason for that - its absence from everybody's online radar. What do we learn from it? Right, marketing is as important as ever before, with the number of competitors growing exponentially and taking online over space.
So, let's see how you can out-market your competitors by automating your trailer production process.
Reason 1: Save time and money on production with automated movie trailer maker
Modern content marketing is about the combination of good quality and consistent delivery. If you put out an ad or two and then sit with your arms crossed - the movie will sink beneath a new meme or a video of dogs hugging each other.
All is fair game out there. You're not just competing against other studios, you're in a way competing against the entirety of the internet.
Which means if you want to win, you better figure out the way to make promotional content of good quality as efficiently as possible.
And that is what automation is for. An automated movie trailer maker analyzes the footage and makes trailers 50 times faster than a human editor would - and it is also safe from mistakes.
With such a tool at your disposal you will be creating movie trailers and pumping them out on social media much faster, allowing you to scale the operation to whatever size you need while remaining competitive on advertising platforms, winning over people posting videos of them cracking giant icicles.
Reason 2: Create movie trailers for the entirety of your content library
Promoting an upcoming movie with a designated trailer is a usual move for any studio, but it doesn't mean that older titles deserve no love, right?
Should you decide to push a certain film to another platform - say, put out the classics on a new streaming service - you can promote re-releases with fresh trailers.
Here's the thing though: cutting trailers for several movies can be quite taxing on your time. And what if you need to update the whole library with new trailers?
But you can trim some of that off with automation. The trick is that an automated movie maker does the same things as a human - goes through the movie, picks out the best scenes, and edits them into a trailer - but in a shorter time.
This way, you can create movie trailers to support your content library in no time.
Reason 3: Create customized movie trailers to cater to different audiences
A movie trailer maker based on intelligent video analysis is a powerful tool, if applied correctly. You see, when picking out the moments for a trailer, the software also makes note of everything there is in a particular scene: a cast member, score, scene composition, and even its tone and the story flow.
You certainly can use that to your advantage. To further promote your movies, you can have the movie maker generate several trailers for a singly film. One may feature the most prominent actor, the other may dive deeper into the premise of the story, and the third one may be focused on the jokes.
Everybody likes their eggs different, right?
With customized trailers, your movie will attract a wider pool of potential viewers, allowing them to get a sneak peek at something that might interest them. Some may get hooked on the spectacle; others may find virtue in the message the movie sends.
Bottom Line
Making a good movie isn't enough to make it succeed. Another important aspect of its success is the marketing, which is becoming ever more challenging.
The battlefield for the online space is occupied not only by your fellow movie studios, but tons of other content creators competing for the opportunity to appear on somebody's Twitter or TikTok feed.
And for those who manage to do just that, two things are constant: they put out good content, and they do it consistently.
How can we apply that to a studio making movies? The answer is automating trailer production! Apply an intelligent movie trailer maker that does the job of the human-like quality, but 50 times faster.
You get to scale it over your content library, supporting the reruns of forgotten titles, generating custom clips to target different audiences, and do all that in the most efficient way in terms of time and resources.
Author's bio
Pavel Saskovec, Technical Writer at AIHunters - a cognitive computing company providing tech solutions for the media and entertainment industry.
Has extensive experience covering tech-related topics, the majority of which center around technology helping optimize the workflow of the media industry.
