With the constant evolution of technology, advertising on Instagram in 2023 is sure to be a different game than it is today. With more options and tools than ever before, it can be difficult to know where to start when it comes to marketing your business on Instagram. That's why we're here to help. In this blog post, we'll discuss the best way to advertise on Instagram in 2023, including tips on targeting the right audience, creating content that engages users, and using the latest features to get the most out of your ads.
Use Stories
Stories are an effective way to promote your business on Instagram. You can share photos and videos that last for 24 hours and make them interactive with text, emoji, and polls. Stories give you the ability to be creative and stand out from the competition. Plus, they can be used to direct people to your profile or website. Don't forget to include a call-to-action in your stories to encourage people to take action.
Use Carousels
Carousels are a great way to showcase multiple products or images in one post. They allow you to tell a story and engage users in an interactive way. When creating a carousel, make sure to use high-quality images, catchy captions and clear call-to-action messages. Utilise the swipeable feature to add extra details and drive followers to take action.
Use High-Quality Images
When it comes to Instagram advertising, the visuals you use make all the difference. High-quality images grab attention and can be more effective in conveying your message than words alone. To make sure your images look their best, take the time to select only the best images and make sure they are of a high resolution. Make sure they are relevant to your product or service and use colours that stand out.
Use Targeted Hashtags
Hashtags are an incredibly important part of using Instagram for marketing. They can be used to categorise your posts, making them easier to find and helping you reach a wider audience. But if you want to get the most out of hashtags, you should use targeted hashtags that will help you connect with potential customers.
Fun Fact: Instagram allows up to 30 hashtags per post - so make sure to use all of them.
Use Shoppable Posts
Shoppable posts are one of the best ways to advertise on Instagram in 2023. Shoppable posts allow businesses to tag products in their posts, allowing customers to click through to a product page and purchase. This feature is an effective way to showcase products to a large audience quickly, and can help you increase sales.
Did you know that shoppable posts have higher engagement rates than traditional posts? According to recent studies, shoppers are 26% more likely to engage with shoppable posts than non-shoppable posts. Additionally, businesses who use shoppable posts see a 63% increase in website visitors and a 55% increase in conversions. By using shoppable posts, you can make sure that your business is reaching the most people, with the highest possible engagement rate.
