Netflix, SK Telecom, and SK Broadband ended a three-year legal battle by entering a strategic partnership that aims to give improved entertainment experiences to their customers.
Netflix and SK Bundles
In an announcement by Netflix, the partnership entails that customers will be able to enjoy Netflix shows on mobile devices and IPTV (B tv) through easier access. Moreover, SK Telecom and SK Broadband will be offering plans, products, and bundled packages.
Additionally, Netflix bundle packages for T Universe will also be available. As reported, Netflix and SK will introduces combined services with Neflix's ad-supported plan to widen the reach of its services.
"Through the strategic partnership with Netflix, SK Telecom and SK Broadband have expanded the scope of delivering products to their customers, not only by providing top-tier communication services but also streaming services of the highest caliber," Netflix wrote on a blog post.
Netflix and SK Previous Legal Dispute
Since 2020, Netflix and SK Broadband had lawsuit against each other due to the hit Korean series "Squid Game." Reuters reported that SK Broadband demanded Netflix to cover some of the expenses made by "Squid Game" after its increased streaming traffic in Korea.
SK estimated that Netflix should pay at least $22.9 million in 2020. Netflix then appealed and since then the companies have been trying to settle it. Fortunately, a strategic partnership is now formed.
"Netflix is committed to creating and delivering the best stories to members in Korea and audiences worldwide, and we have high expectations for the journey ahead as partners serving our customers with SK Telecom and SK Broadband," Netflix VP of APAC partnerships Tony Zameczkowski said.
