As consumerism evolves, shopping holidays have become a staple across the United States. Two of the most iconic shopping holidays have become cultural phenomena: Black Friday and Cyber Monday.
Both shaped by tradition, these holidays are two of the much-awaited events of the consumers and the retail industry. Due to its wide popularity, these holidays have become a global influence that changed the behavior of modern patterns.
Still thinking about this year's shopping holidays? Here are some of the strategies that e-commerce companies use to encourage buyers:
Special Discounts and Promotions
During such events, retailers will put up signs offering significant discounts that can range up to 80%. There are also exclusive promotions or limited-time deals that give the customers a sense of urgency to get the items as fast as they can.
Most of the shoppers at this time are looking for bargains that they do not normally see every day. Commonly used strategies are buy-one-get-one offers, flash deals, and big percentage discounts. Bundled deals that include all the necessities also encourage customers to purchase more items due to the low price.
Loyalty Perks
Several retailers often entice customers to sign up for their loyalty programs for a price. Upon signing up customers are welcomed with special perks and bigger discounts, which are all advantages to other customers.
Retailers can also give early access to loyal customers as part of the program. In this way, they will be encouraged to buy more products to increase their loyalty points or to get a bigger advantage within the program. Most importantly, it creates a sense of exclusivity, which buyers love the most.
Gift Guides
Various e-commerce platforms often release their own gift guide essentials or popular holiday recommendations. This makes it easier for customers to decide and research suitable gifts for their loved ones.
During these holidays, you would see marketing materials, website designs, and social media campaigns that feature holiday themes that match the festivity. This creates an atmosphere that resonates with the customers' mood to purchase items.
Free Shipping
Modern-day shopping would not be complete without the holy grail of free shipping offers. After hours of scrolling your way to find the best deals you can get, the best way to top it off is by seeing a free shipping coupon upon checking out.
There are also times when buyers will not continue buying their added items due to the expensive price of shipping. Thankfully, e-commerce platforms give away tons of coupons to motivate buyers to purchase their items without the pressure of paying for a delivery fee.
Targeted Ads
All year round we often see ads that are suitable for our interests. Thanks to the magic of algorithms and data collection, e-commerce platforms are able to predict and recommend accurately the products that you are just wishing to buy.
However, during the holiday season companies often retarget their ads as a way to remind potential customers about the products that they recently viewed or liked previously but did not purchase. This will help the retailers to re-engage with the customers and encourage them to check out the product with new offers.
Related Article : E-Commerce Stocks Surge After Strong Black Friday Sales
