Arseny Olevsky is an IT businessman originally from Uzbekistan who became a millionaire by the age of 32. Among the reasons for its success is the use of innovative approaches and technologies to automate processes. A striking example of this approach is the promotion of the Calculator.io project. Arseny shared the details regarding the methods that were used to promote the startup, and also shared his expert opinion on AI.
Arseny Olevsky's Opinion: Start Using Artificial Intelligence Right Now!
According to Arseny Olevsky, the active use of artificial intelligence capabilities can be the key to the success of almost any project. Proof of this is the statistics on the use of AI. Throughout 2023, more than 84% of global CEOs said AI provides a competitive advantage, and 83% considered it a strategic priority for their business.
Special attention should be paid to the Chat GPT service, which is a very simple and intuitive tool that brings enormous opportunities for entrepreneurs. Since its launch in November 2022, Chat GPT has rapidly gained popularity. By January 2023, the number of active users reached 100 million, and by April 2023, it had reached 173 million. Despite a slight decrease in activity during the summer period, the number of active users increased to 1.5 billion by September 2023.
According to other studies, 47% of respondents used ChatGPT for entertainment or educational needs, and 42% of millennials used it for business purposes.
"Chat GPT is relevant for startups and small businesses that seek to maximize their visibility with limited resources," says Arseny.
The effectiveness of integrating Chat GPT into marketing and PR strategy is demonstrated, in particular, by the case of Calculator.io, which is a project launched by Arseny Olevsky. This example highlights the importance of innovation and flexibility in applying new technologies to achieve business goals.
The Rise of Calculator.io: How He Managed to "Overclock" the Project Using AI
Calculator.io is a practical online resource offering a big variety of calculators (over 150) for personal and professional use. The site presents a lot of different categories: mathematics, statistics, time and date, finance, health, and many others. Users can refer to these tools to solve problems in education, financial planning, health assessment, and other everyday calculations.
PR Campaign for Calculator.io
The idea of the project was to collect many useful calculators in a single place to help people simplify their personal and professional processes. Thanks to such an aggregator, users can instantly carry out calculations and receive accurate data. When the functionality was assembled and the website became available on the Internet, Arseny Olevsky and his team faced the question, "How to help people learn about the service?" Promotion using SEO would be too slow, so the decision was made to conduct a full-fledged PR campaign.
It was necessary to write a press release for each calculator, describing its benefits and conveying its value. However, by this time, more than 150 calculators had already been collected on the aggregator. Ordering press releases from copywriters or writing them yourself would take a huge amount of time and money. Arseny Olevsky found a solution in the form of using AI, so every press release was written using Chat GPT. Thanks to smart requests for artificial intelligence, Arseny's team managed to obtain texts indistinguishable from the products of professional copywriters. After the materials were sent to news agencies, Calculator.io began to receive the first tangible results.
Results
"The website calculator.io was launched in April 2023. Within six months of operation, it reached traffic figures of 50 thousand visitors per month and began to generate income," Arseny Olevsky shared figures about the project.
All traffic is organic. The PR campaign played a huge role in getting it. By using the power of Chat GPT, it was possible to carry out it at minimal cost and in a fairly short time frame. The Calculator.io service will only develop further, as its simple but extremely useful idea underlying it will always be relevant.
Examples of Calculators on Calculator.io
A calculator of the percentage of a number is a very popular type of calculation among people involved in finance and budgeting.
BMI calculator (body mass index) allows you to determine the ratio of body weight to height to assess a person's health.
Currency calculator will be extremely useful for people who often travel or engage in international financial transactions.
Loan calculator helps with financial planning. It can calculate monthly payments, total payments, and interest on the loan.
Calorie Calculator helps calculate your daily calorie needs for maintaining, gaining, or losing weight, which is useful for creating a meal plan.
Yond.com Is Another Sample of the Effective Use of AI
Calculator.io is not the only example of the successful use of AI for a startup. Arseny Olevsky's projects also include Yond.com, a website for booking private jets. You can use it to find a suitable flight or contact a charter company. Some of its code was written using AI.
What Tools Were Used for Yond.com?
The team of developers of the platform used ChatGPT, developed by OpenAI, and GitHub Copilot, a joint product between GitHub and OpenAI. These tools are widely used to automate coding and streamline the development process. They can offer code snippets, solutions to common problems, and even entire blocks of code, significantly speeding up development and reducing the likelihood of errors. In the case of Yond.com, the speed of writing code increased by 20%.
Although the use of AI in programming requires control and verification, the efficiency of project promotion always increases. Despite the fact that it is always better to think through specific places in the project architecture with the help of a developer, all routine tasks can be easily transferred to AI.
According to Arseny Olevsky, the integration of AI into the development process opens up new opportunities for startups and large companies. This allows you to bring products to market faster, improve their quality, and, last but not least, save resources. The yond.com case demonstrates how innovative AI applications can be a critical factor in successful software development.
AI as a Legal Assistant
Artificial intelligence also opens up new opportunities in the field of legal consulting. It can provide legal recommendations based on analysis of legislation, judicial practice, and other relevant sources. This allows you to quickly and efficiently resolve complex issues related to legislation, tax regimes, and regulatory requirements.
"I consulted with AI on legal issues, in particular, in which state it is better to operate and how it is better to conduct marketing campaigns," said Arseny Olevsky.
Use of AI has enabled him to gain comprehensive insights needed to make critical business decisions, highlighting the growing role of AI in various industries.
AI in the International Investment Market
In 2023, the United States invested approximately $47.4 billion in artificial intelligence (AI). This reflects a significant increase in investment in AI, highlighting the growing interest and recognition of the technology's importance in the economy and society in general. Over the past decade, investment in AI has increased significantly. In 2023, investment was 18 times more than in 2013. The number of companies implementing AI has more than doubled since 2017. Organizations using AI report significant cost reductions and increased revenues.
"Everyone can use AI, from large business players to entrepreneurs who are opening their first startup," says Arseny Olevsky.
Examples of the businessman's successful projects only confirm his words, showing that AI can be useful both in the simplest operations and for developing global promotion strategies.
Details About Arseny Olevsky
Arseny Olevsky is an IT businessman from Tashkent with a bachelor's degree in global economics and is the father of three children. He reached the status of a dollar millionaire at the age of 32 and enjoys driving cars and flying airplanes.
Arseny was born in Tashkent, USSR, in the family of an engineer and a doctor. His first work experience was related to his father's family business. This influenced his choice of professional path in the field of information technology and subsequent development as an IT entrepreneur.
Technical knowledge and skills, combined with a non-standard approach to problem-solving, allow Arseny Olevsky to create productive solutions and achieve project efficiency at minimal cost. Recent successful projects include calculator.io and yond.com, which were developed and promoted using AI.
