Disney+ and Hulu are joining Netflix's witch hunt against password sharing amid increasing subscription fees for streaming platforms.
Hulu and ESPN+, both under Disney, announced that they would start "adding limitations on sharing your account outside of your household" starting March 14.
The crackdown follows after the three streaming platforms revised their Terms of Service preventing users from impersonating "another person's username, password or other account information."
This would mean that people living within the residences where the subscription was paid will be able to access the three.
The revision was added in the platform's last user agreement update on Jan. 25.
Disney Follows After Netflix Streaming Business Model
Disney CEO Bob Iger has earlier hinted at implementing an anti-password sharing policy on Disney's streaming platforms as an "opportunity here to help us grow our business."
Netflix recorded an explosion of new subscribers after it started its crackdown on password sharing.
The decision, however, received backlash from users as the streaming sites have also started increasing fees for their ad-free subscription.
The price hikes rolled out following the writers' and actors' strike last year where union laborers demanded royalties from their works being streamed online.
Disney and Netflix were among the prominent targets of the protesters' grievances.
More Password Crackdowns Encourage Pirating
If there is one unanimous and clear result of the streaming service's past decisions is that more people are turning back to pirating shows and movies.
Many users on X (formerly Twitter) have started endorsing torrent sites as a free alternative to paid subscription services that can have a total equivalent to cable TV.
So far, Netflix and Disney have not declared to take legal actions following the surge of people illegally watching their platforms' content.
