MacPaw, a Mac and iOS software development company, became the first company to publicly agree with Apple's new rules in the European Union (EU) under the Digital Markets Act (DMA).
The company launched Setapp, a subscription-based platform of selected apps, which will be available in April.
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MacPaw Publicly Adopts Apple's DMA Conditions
Starting in March, Apple announced that it would start charging a new core technology fee. This means that developers would have to pay Apple a certain amount for each first annual install per year if it reached the one million threshold.
Unlike other companies, MacPaw decided to go along with Apple's new rules. The Setapp is designed to offer premium and ad-free apps from more than 20 developers.
This includes SnapMotion, PhotosRevive, Rocket Typist, Dropshare, Expenses, Elk, BusyCal, Letterly, Studies, Focused Work, Be Focused, Cloud Outliner, SideNotes, Awesome Habits, Elephas, GetSound, PDF Search, SQLPro Studio, Taskheat, and ClearVPN.
The current version of the app is available for $9.99 per month and up, depending on the type of platform and number of devices connected. As for the EU pricing, MacPaw is yet to announce it.
Other Companies Still Disagree With Apple's DMA Conditions
Despite MacPaw's submission to Apple's ways in the EU, several companies are still lobbying against the tech giant. This includes Spotify, Epic Games, Microsoft, Proton, and others.
Earlier this month, it was reported that Apple could face around $500 million fine due to its alleged anticompetitive practices. The lawsuit stemmed from Spotify's 2019 complaint against the competition on streaming platforms for iPhones.
The EU regulators also assured the public that the Commission will not hesitate to take strong action against the companies that will fail to adhere to DMA.
The DMA, which will start on March 7, will allow iPhone users to download alternative app stores and to experience a different in-app payment system, away from Apple's 30% fee.
