Google remains in its dominant position as the world's leading search engine. The company, launched in 1998, pioneered the PageRank algorithm which became a familiar pattern to most search engine users.

Over the years, other companies duplicated the same strategy, allowing Google to be one step ahead of them. Despite several search engine alternatives, the company continues to thrive in its own league.

The decades of success established by Google are built from continuous innovation, strategic business decisions, and more. Google's dominance is often scrutinized due to its stronghold position in the market.

How does Google retain its world-leading reputation among various search engine alternatives that we have today?

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Taking Advantage of Competitors' Mistake

Yahoo Search was one of the most popular search engines and web portals in the 1990s. However, the company's diversification of offerings which included news, email, and other services took away its focus on improving its search engine.

Google and Yahoo Search partnered for a couple of years which allowed the former to gain more exposure while giving some power to the latter company. Yahoo eventually fell out of the search engine race after its slow adoption of PageRank, which became popular then.

Market Perception

Google's entire brand is linked to search. In 2006, the Oxford English Dictionary added the word "Google" as a verb, allowing people to directly use "Google" when searching for something.

It has also a global reach which is fueled by its closed partnership with Android devices and even Apple. This allowed the company to make Google Search the default search engine, which eventually caused scrutiny to regulators.

Regardless, the company has reached its peak in terms of familiarity as people can easily connect its brand to secure browsing and searching of the internet.

Advanced Search Algorithm

Google has hopped on the AI race by using cutting-edge technology to power its search engine with more advanced tools. This allows the tool to process complex search queries and deliver more relevant results to the users.

The company also maintains a regular update to its algorithm, ensuring that its search quality is up to a high standard. Tools such as AI summarization and grammar check are just some of its unique advanced features.

Personalized User Experience

Google personalizes the search experience based on the user's search history, location, and preferences. There is also an option to make an advanced search, allowing users to be more specific in their queries.

The company also provides a synchronized experience across devices. As long as the user has a Google account, all search history will be linked to one another regardless of the device they are using.

Advertising Model

Google's advertising models such as AdWords and AdSense platforms help in dominating the online advertising industry. Businesses can increase their revenue by taking advantage of the platform's exclusive tool.

The tech giant also offers partnerships with various companies. This allows the company to gain an advantage over other competitors in terms of reach.

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