Responsible AI: How to Utilize Generative AI in Media Ethically

Generative AI has been a hot topic in the media and is often scrutinized due to its risk of using it as a tool to distribute misinformation. The ability of AI models to create text, images, and even videos has unlocked new possibilities for innovation.

While AI has slowly become a valuable asset in various industries, generative AI is still at high risk of being misused. One of the primary concerns is the generation of deepfakes that could perpetuate biases and cause harm to communities.

Over-reliance on AI could also stifle human creativity in the long run. Several media outputs have been under fire for using AI to create promotional materials without disclosing them. The issue of copyright infringement is also linked to the discussion of generative AI.

As AI continues to grow, users must remain ethical with their tools. Here are some ways to prevent dependency and abuse of generative AI:

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Be Original

AI tools are primarily used to assist in creating content like writing and art. However, users must ensure that their work is original and not a reproduction of others' creations. It is the responsibility of the user to implement due diligence in checking the sources used by the AI model.

Most users utilize AI tools for ideation to give them fresh ideas. Using specific prompts could help in content creation but at the same time, originality must be inserted during the production process.

Transparency on Social Media

Social media platforms have started to regulate generative AI posts on their sites. For instance, Instagram allows its users to insert an AI tag that would classify that the post is created using an AI tool.

Some tools provide automated captioning and summarizing, which is helpful for businesses that promote their brand online. However, users must be cautious with their posts. It is the responsibility of the uploader to avoid posting misleading content, especially if it's news.

Learn and Develop New Skills

AI tools can be used to learn new skills. For instance, users can practice writing creative prompts, creating visual aids, or studying coding. Some of the existing free chatbots allow users to type in inquiries about specific topics.

There is also a trend wherein people try to ask a specific topic to an AI chatbot and have it explained as if they were five years old. This type of specification allows the model to explain a topic in the simplest way.

Remain Respectful

Avoid using AI tools to generate content that could harm, offend, or mislead other people. The increasing cases of deepfakes and misinformation online during elections are already alarming enough.

As a user, it is also important to be aware of the content that you consume. It is crucial to have basic skills in spotting AI-generated content and educating other people that it might affect, especially if it is false information about news or educational content.

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