Tumblr is Moving to WordPress, Promises No Changes in User Experience

Tumblr is making a move to WordPress, but the company is promising that there will be no changes to one's online experience. This move has been planned by the company for a long time already, and after almost five years, WordPress will now host as many as 500 million posts and upcoming ones on its backend.

Tumblr has become one of the most famous blogging and social media platforms available. In its heyday, it rivaled both Facebook and Twitter (now X).

Tumblr is Moving to WordPress Along With Half a Billion Content

The latest announcement from Automattic officially reveals its years-long plan to move Tumblr to a WordPress-hosted platform while essentially delivering the same experience to its existing users. The plan to run Tumblr on WordPress has faced delays, according to the company, who also says that the move is a significant one for the brand.

It will bring over half a billion blogs over to the renowned web content management system. Its backend and other well-known features is set to make the switch as well to WordPress, which has been a favorite among countless bloggers through the years.

The company has also promised to improve and expand more on what users experience on Tumblr as it makes its move to WordPress.

No Changes Coming to Tumblr in WordPress Migration

One of the points that Automattic stressed on is that the Tumblr experience will not change. It also reiterated that it is "not turning" Tumblr into WordPress despite using the web CMS' backend.

The previous Tumblr experience, which Automattic claimed to be streamlined, will remain as it is, and users will not see any differences as to what was available before.

Tumblr and Its Mid 2000s, 2010s Blogging Era

Since 2007, Tumblr has made its impact in the online world as it hosted thousands of blogs, making it one of the most visited platforms during its heyday. While the then-Twitter focused on short-word experiences, Tumblr allowed users to flush out everything in their systems with long-form blogs, which became one of the top sources of entertainment and information.

However, social media has changed since and Tumblr experienced a decline in popularity and usage, which led to the company losing significant revenue and was later sold off to two companies that acquired it. First, it was Yahoo, which bought the company in 2013 for $1.1 billion.

Yahoo was later acquired by Verizon Communications, which later sold Tumblr to Automattic for around $3 million less than the original acquisition. Since then, Automattic has looked for ways to bring back Tumblr to be the relevant social networking platform.

Tumblr's operations continue and Automattic still has huge plans for the blogging platform for its future comeback.