No, it's not going to leave the mobile business. Ever. President and CEO of Sony, Hiroki Totoki, has this to say in an interview with Arabian Business. The recent years have seen Sony slowly easing out of the electronics market. But the declaration of staying in the mobile business seems to put a halt on the electronic market ease-out.
Sony Xperia, the company's flagship, is considered one of the best android devices there is. Known for its durability, the company's quality control is rarely ever questioned. But the Japanese tech brand can use new marketing tactics to present the brand better to its consumers.
With the emergence of smartphone startups like Oppo, Xiaomi, and OnePlus, competing with mainstream mobile fixtures, Apple and Samsung, has been more challenging for Sony.
In 2014, despite a promising opening sale following Xperia's launch, the company has projected an annual loss of $1.7 billion. Sony's public target for Xperia sales is 50 million, but it is expected to miss it by almost twenty percent.
The Xperia line has often launched to glowing reviews. Its design, material, speed, and OS have been proven to work for smartphone users. The decline in sales seems to show a lack of marketing strategy and communication skills with its users, Tech Spot's Shawn Knight pointed out.
Early last year, Sony has sold its PC line and Vaio brand to Japan Industrial Partners. This also followed a huge decline in the company's computer unit sales in 2013.
Sony is planning to decrease head count, cutting 5,000 jobs wordwide, as part of a plan to reduce costs. Totoki is also looking into lowering the company's expenses by 30 percent, to get Sony back on track by 2016.
Sony Xperia Z5 is rumored to be released September this year. If it is true, then the company may be going head to head against Samsung, which, reports say, will have a release on the same month. Apple will release its latest in October.
Will this be a game-changer for Sony?
