Fisker Automotive, Inc. was out of the picture for quite some time for the electric car business. With the Wanxiang Group reviving it, the company has renamed itself as Karma.
The Fisker car company was not particularly fruitful. The company manufactured a hybrid plug-in sports car known as the Karma in 2011, but it sold below par. The United States government froze its loans amounting $200 million, due to milestone failures. Some cars set fire. A test-drive car broke down just as examiners were trying it. A shipment of 330 plug-in cars were wrecked by Hurricane Sandy, and Fisker was sued by Tesla for $1.1 million successfully.
Fisker vanished in 2012, having sold around 2,500 hybrids, and then came back briefly in 2014 when the proprietor of the car's defective battery pack dealer Wanxiang Group bought it out for $150 million. Not much has occurred after this, but as of Sept. 30 the car company is back, and it is now known as Karma.
The failed car company was renamed after its one car, which has had a bad record is a strange move. Karma has made a new account on Twitter and has followed a number of media publications and motoring journalists. The company has also made teasers and trailers of sorts on YouTube, containing previews of what seems to be the four-year-old Karma that is no longer for sale.
The clip looks as if it is trying to imitate Apple's iconic advertisement that was voiced over by Steve Jobs, but falls short on its performance. The narrator in the teaser relayed that Karma is living with intention and a familiar yet an entirely new car company, and that it was a citizen of the world.
The public is not really sure what the teaser means. But for one thing, they love the aspects of the Karma and would gladly welcome the hybrid car maker to the market. A new Karma could give a real contest to the BMW i8, while an all-electric variety could give competitors like Tesla something to contemplate about.
