Facebook has been eager to promote its platform alongside campaigns with good intentions. With its recent move, the social media giant is now introducing a new, experimental fundraiser tool designed for nonprofits today. With its massive users in a global scale, Facebook, the largest social network, seeks to bring its worldwide community together to make the world a better place.
The company has announced today that they are currently testing a new tool called 'fundraisers', as well as improvements to their Donate button to provide a much intuitive way for users to donate to charities without them having to leave Facebook. The move seeks to help nonprofits to reach new supporters, as well as engage the community they have built and get the valuable funding necessary to further continue their work.
Even before, people as a community band together and raise money whenever disasters strike. Facebook has seen from its community that when people take action, many lives are then changed. As such, the social media giant wants to enable such connections to empower the people.
Two years ago, Facebook first tested a couple of methods for nonprofits to raise funds on the social network. The company has also partnered with several organizations in order to create donation campaigns, such as when an earthquake struck Nepal. Facebook hopes that their new tools will be able to help groups do more for a good cause.
Fundraisers is the social network's dedicated place to raise funds from a nonprofit's Page. These nonprofits will be able to tell their campaign's story, rally their supporters, collect donations and track the progress of a goal. Themed campaigns and special projects like building potable, clean water well as well as funding a clothing drive is part of it. Furthermore, Facebook has also made its Donate button available on Pages and posts, making it a consistent place to collect donations as nonprofits update their Page's contents.
Facebook has partnered with 37 organizations including Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund to test its experiences. The company says that it's committed to expanding their tools to as many organizations as possible in the future.
