The second leading internet service provider in the United States has relaunched its latest BOGO (Buy One Get One) smartphone promo. AT&T business customers may buy two smartphones at 50 percent discounted price. The internet carrier offers an array of popular smartphones including Samsung Galaxy S6 and S6 Active as well as iPhone.
According to its website news release, the promo can be availed only by its new or existing business clients. To grab this limited time deal, a business customer must first be aware of such reminders and follow some procedures.
Once the AT&T business customers have already chosen a preferred smartphone, they must purchase the gadgets under their popular installment plan, AT&T Next. The first device should either be a new line or an existing plan that has been upgraded. Thus, the second unit must be registered under a new line.
On the other hand, non-business clients may also enjoy other perks. AT&T will give free Gear S2 smartwatch or Galaxy Tab 4 with LTE for every purchase of Samsung Galaxy Smartphone with AT&T Next. Both options require a two-year AT&T Next plan.
However, despite these big discounts and special promos, some analysts take this marketing strategy as an effort to get rid of their Samsung device inventory. The company is expected to launch a service upgrade at Mobile World Congress in Barcelona in February.
In an article published in ComputerWorld, Patrick Moorhead, an analyst at Moor Insights & Strategy, said, “AT&T and Samsung are motivated to get rid of all the old inventory before new models arrive.” He also doubted that companies would engage into such big campaign without having loads of stocks on their inventory. Yet, a representative from AT&T explained that the company decided to bring back these promos due to popular demand.
Last December, AT&T has also offered a similar deal for its customers but sources said that AT&T was not able to discharge enough units on its inventory.
