Recent news and updates pertaining to Amazon indicated the various challenges that the company is facing and dealing with. It has been noted that Amazon is quietly selling programmable dash buttons to the tech world. On the other hand, it has been indicated that the people are falling for the Amazon echo.
The Next Digit reported, "Amazon recently rolled out more than 100 versions of the Dash button that can do much more than order detergent or toilet paper and sadly, before it even became news, the items had already sold out."
Moreover, the company listed the buttons in great secrecy earlier this week, while the AWS IoT Buttons are newer versions of the Dash button, which allows customers order pet food, coffee and printer cartridges at the push of a button, according to the same post.
In addition, the great thing about this new marketing strategy is that the user is not required to use the Internet to place the orders. More report from Life Hacker further explained that the new marketing scheme would work 'Internet of Things' devices (smart home junk) using Amazon Web Services, so one could program it to turn on the lights or queue Netflix on the smart TV, for example. In other words, it is a button with Wi-Fi and it is up to the user to make it do anything.
While the world is busy setting up the order online using the new methodology, it has also been speculated that the world is fascinated with the Amazon Echo. It clearly implies that Amazon is on the verge of setting its dominance in all segments. It has also implemented integrations to make the process easier such as the usage of Push-to-talk app Roger or Amazon's Alexa.
To prove the latter, Push-to-talk app Roger just got a slew of new integrations that can put voice to work and drop audio memos in Slack, Dropbox, well as talk to Amazon's Alexa. It is also being named as the "voice platform."
The latest Amazon updates have shown how the company is utilizing its resources to further solidify its market presence. As the firm inaudibly sells programmable dash buttons, the consumer is constantly being placed in heightened alert. Furthermore, the rising presence of Amazon Echo is also pushing the market industry of Amazon in an upbeat scale.
