It seems to be out with the new and in with the old when it comes to the trend of mobile phones. A video was recently released showcasing the Motorola RAZR phone, which many took as a sign that the now Lenovo-owned company is bringing the iconic silhouette back, with an Android twist.
As Metro reported, Lenovo promised the release of a revamped RAZR phone by the end of next month. The new unit was meant to bring back the nostalgia and simplicity of the flip phone, without having to sacrifice all the new technology that today has to offer.
The original RAZR phone sold 130 million units when it was available for purchase during the length of four years. There is no way to deny how iconic the unit was - it was seen everywhere from sitcoms, drama series, movies and music videos. And clearly, it has not left the public's mind, as the simple video teaser got the internet world in a frenzied state of excitement.
Unfortunately, Time is now reporting that Lenovo is actually not releasing a redeveloped version of the Motorola RAZR.
A representative from the company, Kathryn Hanley, has confirmed that the video was merely meant as a throwback and not a teaser or commercial. She then shared how the company was thrilled about the excitement the video generated. Hanley added that the RAZR truly did define how stylish a phone can be. Many Motorola fans were hyped about the new RAZR before she confirmed that they will not re-release the phone.
Considering the hype it generated and the current state of Lenovo and Motorola Mobility, the company should consider pushing through with it. Motorola was bought by Lenovo for almost $3 billion,while the partnership was fruitful at first, it has since gone the other direction. While Lenovo became one of the world's largest smartphone makers at the infancy of the partnership, it has now been surpassed by smaller firms.