Apple is reportedly exploring a significant venture into the smart home industry, with plans to develop a smart doorbell featuring its renowned Face ID technology. The device aims to compete with established players like Amazon's Ring and Google's Nest, while offering advanced features unique to Apple's ecosystem.
Apple's Smart Home Doorbell: Rumors and Features
According to a Bloomberg report by Mark Gurman, Apple is developing a smart doorbell that will integrate its proprietary Face ID technology. This feature would allow for advanced facial recognition, enabling authenticated home entries for supported users. The doorbell is expected to connect wirelessly with other smart home locks, creating a seamless integration within Apple's tech ecosystem.
Apple's approach relies on leveraging third-party smart home locks compatible with its HomeKit ecosystem. The company plans to support these devices through its platform and stores, ensuring they work seamlessly with the new doorbell.
Competing with Amazon and Google
Apple's entry into the smart home doorbell market positions it against established giants like Amazon and Google. Amazon's Ring doorbell and Google's Nest doorbell are well-regarded in the industry, offering robust features and integrations. To stand out, Apple may bundle its smart doorbell with a partner lock maker's product, providing users with a comprehensive package. Reports also suggest that the device will feature an in-house chip developed by Apple, ensuring a unique and optimized performance.
Expanding Apple's Smart Home Ecosystem
Apple has already demonstrated its commitment to the smart home industry through its support of the Matter ecosystem, a collaborative standard for connected devices. While Apple currently offers third-party smart home products integrated with its iOS Home app, its in-house offerings are limited to HomePod devices.
The rumored smart doorbell aligns with other speculated developments from Apple, including a HomePod with a display — referred to as the HomeAccessory — which could offer expanded controls for home automation and FaceTime capabilities. Additionally, previous rumors hinted at an Apple robot featuring an iPad display and robotic arm for hands-free operation, suggesting the company's ambition to innovate in the smart home space.
Apple's reported plans for a smart doorbell reflect its broader strategy to expand its footprint in the smart home industry. With advanced Face ID integration and compatibility within its ecosystem, the device could become a formidable competitor to existing products from Amazon and Google.
