The Las Vegas Convention Center was packed with cutting-edge technology at CES 2025, the world's largest tech show. Self-driving technology and AI-powered vehicles were the primary focus of this year's automotive exhibits, with several companies unveiling their latest developments. While electric vehicles (EVs) were less prominent compared to previous years, CES 2025 showcased a significant focus on advanced driver-assistance systems (ADAS) and AI technology.
Self-Driving Tech, AI Innovations Dominate the Automotive Showcase
CES 2025 featured major advancements in automotive technology, especially in the realm of autonomous driving. According to TechCrunch, the automotive industry experienced a surge in announcements from non-traditional players, including Chinese companies like Geely's Zeekr, Great Wall Motor's Wey, and Xpeng. These companies showcased innovations in self-driving technology that are expected to disrupt the market.
Robotaxi services made a strong showing, with companies such as Alphabet's Waymo, May Mobility, Amazon's Zoox, and Japan's Tier IV demonstrating their autonomous vehicles. Zoox provided media attendees with rides in its driverless cars before and during the event.
Surprising developments also came from agricultural brands like John Deere, Kubota, and the startup Polymath Robotics, which presented new self-driving technologies designed for off-road vehicles.
The Future of Driving: Technological Advancements Coming
AI technology also took center stage in the automotive exhibits. Comma.ai introduced a new open-source driver-assistance system that allows easy installation in modern vehicles. NVIDIA announced a partnership with Toyota to integrate AI technology into the automaker's upcoming self-driving cars.
Valeo unveiled a new panoramic display system called "Panovision," which spans from the windshield to the dashboard, offering drivers more intuitive information.
Autonomous Driving Technology and Cars
Autonomous vehicles have been a fixture at CES for years. At the 2022 show, CES surprised attendees with Formula 1 cars equipped with self-driving technology, which were programmed by students from around the world and raced at the Las Vegas Motor Speedway.
Today, self-driving cars are moving beyond racetracks. Companies like Waymo are bringing autonomous vehicles to real streets, offering robotaxi services that feature driverless rides powered by AI.
Generative AI is also making its way into vehicles, enhancing features like navigation, voice control, and personalized user experiences. Beyond consumer applications, other industries are adopting self-driving technology and AI to streamline operations, signaling a future where autonomous vehicles play a key role in multiple sectors.
