With a new automated artificial intelligence-based insights stream within its Google Analytics mobile apps for iOS and Android, Google is making it easier for businesses to learn from their data.
Google Analytics AI-Based Insights Tool
On Friday, Sept 2, Google has added a new feature to its analytics service that is using artificial intelligence to provide insights automatically. According to ZDNet, Google product manager Ajay Nainani explained in a blog post that the new mobile insights stream relies on artificial intelligence in order to find trends among the metric and dimension combinations reported in Google Analytics.
Nainani gave the example of the insights stream helping a retailer to find opportunities during the holiday season. The insights stream can notify a business on the advertising channels that are driving the best return and the most conversions, the products that are experiencing higher than normal sales growth and on the what type of devices customers engage with the brand.
Sharing insights on how a user can improve his Analytics data is also made easier with the new Google Analytics feature, aside of showing quickly surfacing trends. Based on user feedback, the new feature uses artificial intelligence in order to get smarter over time.
Right now, the new Google Analytics insights stream is only available on mobile. However, Google is working on making available the new stream in other languages and bringing it to the web version of Google Analytics.
Google invites users to suggest what insights they would like to see automated. These suggestions and ideas coming from its users are collected through an online form.
Meanwhile, there are also other companies that are taking steps to ensure that all their cloud data stored is valuable for their customers. For instance, Box announced earlier this week that is acquiring the startup Wagon Analytics.
According to PCWorld, services like Google Analytics are a great help for amassing key data but can also be a time-consuming challenge. The newly feature has the advantage of providing insights automatically. The tool is available now in the Assistant screen in the Google Analytics mobile app.
