While Apple's MacBook is making waves in the market, Intel's Ultrabook is disappointing Intel in terms of meeting the company's set market share target, says an analyst.
The worldwide PC market situation, according to an IDC analyst, is depressing. According to IDC and Gartner, PC shipments are down 0.1 percent from last year and this is the seventh consecutive quarter where the market showed no improvement, CNET reports.
"The volume isn't there and it's going to be way below what Intel had hoped for," IDC analyst Jay Chou told CNET, referring to ultrabooks, the lightweight Windows laptops that compete with Apple's MacBook Air.
"The first half [of 2012] is about 500,000 ultrabooks shipped worldwide. It's nowhere near Intel's initial hope," Chou said.
While Intel targeted to take 40 percent of the consumer laptop market with Ultrabook, Chun predicts that the company will not exceed more than a million, which will undoubtedly fall much behind Intel's target. According to him, many tablet makers have already launched tablets at $700 and to compete with them, Intel needs to develop a more lightweight device with faster responding OS like Windows 8.
Meanwhile, Chou also mentioned that the MacBook range is doing good business for Apple and has seen excellent growth in last few years.
Intel, however, declined to comment.
(Source: CNET)
