Pokemon Go is a free-to-play game sustained by microtransactions. In accordance with a new report, the game, despite losing millions of players recently, is still adding up some money.
Newzoo reports that Pokemon Go persists to bring in around $2 million every day--and this does not comprise the 30 percent cut that Apple and Google take. When the game was started in July, it was pulling in $16 million income every day, according to the report.
The report also declares that Pokemon Go sees around 700,000 new downloads every day. It was published in September that Pokemon Go reached 500 million downloads. According to Apple, Pokemon Go downloaded more evenly in its first week than any other app in history.
Newzoo's report claims Pokemon Go has now reached 550 million installs and $470 million in revenue generation.
Pokemon Go stands to extend even further in the coming years, as the game has yet to be released in major markets like China and South Korea.
"Pokemon Go has opened our eyes in many ways. It has refreshed the top-grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time," Newzoo CEO Peter Warman said. "It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokemon Go has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them."
Another exciting tidbit from the record shows how Pokemon Go may in fact alter the demographics of mobile gamers over the long run. Conventional gamers are playing Pokemon Go dully, with over 80 percent of Smite and Dota 2 players evidently logging into the game in the last three months. Besides, 43 percent of Pokemon Go players are women, which is ten percent higher than the other 100 top mobile games.
Of course, none of this achievement comes without some contentions. The Federal Trade Commission or FTC has acquired numerous complaints against Pokemon Go, containing charges from people who are disturbed about wayward Pokemasters entering onto their property.
