The use of social media seems to be a good marketing campaign. Fiat Chrysler Automobiles (FCA) is no exception. The multinational corporation has launched a six-week long social media campaign for its new Chrysler Pacifica model. FCA wants people to know that minivans still thrive.
FCA's Marketing Strategy
FCA's marketing campaign for its Chrysler Pacifica includes a chance to actually win new Pacificas. The company has also hired children actors. The said campaign started on Monday. Apparently, kids have been lured using a video of these children actors.
According to Reuters, they took over the California Fiat Chrysler dealership. They were to sell Pacificas to unsuspicious buyers.
FCA Executive Tim Kuniskis has explained the said marketing strategy. The social media campaign is a lot cheaper than that of television advertising. He also defended the company's decision to focus on the kids.
Kuniskis said that kids have been instrumental in keeping their minivan market alive. This is despite the fact that FCA's share has fallen in the US. He added that minivans have been overshadowed by SUVs and trucks in the past decade.
He also told Reuters that children can convince their parents to use minivans. Apparently, such vehicle purchase is considered the second-largest family expense. The Chrysler Pacifica is among the 440,000 minivans sold by the FCA in the US market.
Google And Self-Driving Chrysler Pacifica
Google has partnered with FCA in developing self-driving minivans. According to Engadget, a half-dozen Chrysler Pacifica vans were spotted in Google's facility. Self-driving sensors are expected to be installed in about 100 minivans.
The tech company has previously revealed the decision to use Pacificas. Google said that the design makes it easier to install self-driving systems. A computer with self-driving software and sensors should all fit in the said minivan model. It also doesn't hurt that it's rechargeable.
