Samsung has made it official: the Galaxy Note 7 is no more.
On Tuesday, Samsung finally decided to permanently halt production of their new flagship device, the Galaxy Note 7. For Samsung, recalling more than two million units did not solve the problem. "Safe" devices catching fire dealt the last blow to the company's reputation, leading to the decision to permanently cease the sales of the phablet.
From "Temporary" To "Permanent"
In a statement released on Monday, Samsung urged its consumers to power down their Galaxy Note 7 handsets, either original or recalled. The company asked its retail partners and official carriers worldwide to "temporarily" stop exchanges and sales of the Note 7 until further investigation. Consumers will also be provided a refund following the issue of U.S. federal regulators.
However, the temporary halt in production and sales immediately became a permanent ending for the Galaxy Note 7. Samsung decided to discontinue their latest flagship phablet following the continuous reports of recalled units exploding one after another. The incidents brought further damaged to the Galaxy brand name. Even worse, the company's long-founded reputation is in danger. The South Korean tech giant made the decision with consumers' safety as their top priority, Forbes reported.
A Dramatic End For The Galaxy Note 7
Killing off the production of the Galaxy Note 7 just two months after it was released is a dramatic end for Samsung. It was a hyped and much-awaited phablet, but it is a tragedy to see the company's new flagship completely gone in the market. Yes, Samsung has already halted the sales and production of its current flagship with faulty batteries. Consequently, the company will have a long way to go to recover the reputation of its famed Galaxy brand and regain the trust of its loyal consumers.
Right now, the company is experiencing a major setback after its stocks went downhill by 7.5 percent following the Galaxy Note 7 debacle.
