Fujitsu Japan has announced its new "Floral Kiss" line of laptops, targeting a previously untapped market segment: female users.
The "Floral Kiss" range of computers is "planned and developed primarily under the direction of female employees," and comes as an extension of the LifeBook line. The new laptops for ladies will go on sale in Japan next Friday, Nov. 2.
According to Fujitsu, this line was created because women account for nearly half of PC purchases. To cater to their needs, the company felt it was a good idea to create a product specifically for women.
"The Floral Kiss project was born from the desire of Fujitsu's female employees to create a PC that women would find appealing. The new series, developed under the concept of bringing elegance to all aspects of PC design - from hardware to applications - was created with this aim in mind," Fujitsu said in the press release.
"As the first PC to be released under the Floral Kiss brand, Fujitsu will be offering an UltrabookTM developed in an all-out pursuit of elegance, from the size and design of the model to its accessories, mouse, AC adaptor and other peripheral devices, and even to the applications. Featuring the latest Windows 8 OS, a high-performance 3rd generation Intel® CoreTM i5 processor, and 500GB of hard disk space, the new notebook PC's specs are sure to make for a user-friendly experience. It also provides access to MyCloud, Fujitsu's proprietary personal cloud service that will be available as a full-scale service."
The same official press release mentions the words "elegant" and "elegance" a total of nine times, which can mean only one thing: the Floral Kiss laptop is elegance in a nutshell. Elegant diamantes adorn the power LED display and CapsLock key, as well as the AC adapter and mouse, the power button is an elegant faux pearl, while buttons on the keyboard are also elegantly shaded in gold.
The ports are no less elegant, bearing feminine floral flourishes. The Floral Kiss laptop for ladies will be available in three color options: "Elegant White," "Feminine Pink," and "Luxury Brown." And because the entire laptop was conceived with the frailty of women in mind, ladies need not worry about this piece of technology spoiling their elegant manicure.
"The top casing has been constructed with an elegant and refined gradation with gold trim, and it features a flip latch that can easily open the display - even by users with long fingernails." Phew.
Meanwhile, custom applications include Scrapbook, Diary, and Daily Horoscopes. Lastly, judging by Fujitsu's advertisement for the Floral Kiss laptop, at least three types of women will go crazy over this lady-like gadget.
The first woman appears to spend most of her time in the kitchen. She is making a pot of tea and using her Elegant White laptop, gazing lovingly into the laptop's charming screen as she browses for elegant bags. The second woman, meanwhile, has found her way out of the kitchen and into a café. She is carrying the equally elegant Luxury Brown laptop, which keeps her company as she orders a cup of tea. Lastly, the third woman is relaxing in her bedroom, lying across the bed and gently caressing the Floral Kiss laptop's keyboard keys. Using her camera phone, the woman is taking pictures of her feminine pink manicure and uploads the pictures straight onto her Feminine Pink laptop.
Fujitsu even has a dedicated Facebook page to provide more details of its new Floral Kiss laptop designed specifically for women. Ladies, contain yourselves.
