Starbreeze recently acquired Nozon, a visual effects studio for $7.75 million. The purchase is meant to help the company improve on their VR video.
The visual effects company has created an interactive parallax effect that creates more freedom while enjoying a computer-generated or 3D-scanned VR video. Starbreeze believes the new tech will help them improve their VR videos and consequently, make the VR experience more than impressive.
While this tech is not necessarily new, it has never been used in anything other than gaming. Starbreeze wishes users to enjoy what some gamers have already experienced. The company, through the help of Nozon, will provide a one-of-a-kind pay-per-view experience.
There is a possibility that studios may recreate videos, TV and movie scenes in VR. Guided tours will also become more immersive with the help of such technology.
Engadget states that the tech may take a little more time to be fully utilized in such manner.
"The future of VR is undefined but it is easy to imagine with this technology, where a space can be scanned and rendered in high quality CGI, the applications where you could render a space like the Louvre in Paris or Saint Mark's Basilica in Venice, and provide interactive guided tours," said Starbreeze CEO Bo Anderssin Klint about the possibilities made possible by the deal.
Starbreeze has partnered with other companies before. They worked with Acer to produce some of their hardware.
Nozon is also a 3D animation company based in Brussels and has offices in Paris and in Liege. The company created PresenZ around two and half years ago
The VFX studio is behind the 3D animated films Asterix and the Mansion of Gods, and Miniscule. The latter won the Cesar for best Animated Movie in 2015, according to Matthiieu Labeau, Business Development Manager of Nozon.
Starbreeze was a nobody just recently. They started making some noise just a few months ago with the release of the StarVR headset. Since its unveiling, the StarVR has become one of the major players in VR headsets scene.
