Facebook is revealing a new feature that should make it easier for businesses owners and managers to stay on top of conversations across social applications such as Facebook, Facebook Messenger and Instagram. Facebook unveils the feature today which is called as the "Universal Inbox" to handle communications for all the three channels via the Facebook Pages app. Using this new features, Facebook believes that company will be more effective and productive.
Facebook is launching a unified Pages Manager inbox that lets businesses see and reply to their Facebook, Messenger and Instagram interactions in one app. If you complain about a faulty product in an Instagram comment, you're just as likely to be answered as if you'd sent a scathing Facebook message.
"Some people have been flipping through different apps to manage their various presences," said Benji Shomair, Head of Global Business Operations - Direct Sales and Partner Channels. "And other people would actually have multiple phones open. It's a relatively simple story where we are trying to save businesses time," Shomair added.
According to AdWeek, universal inbox will let marketers more easily take note of comments, reviews and direct messages being authored by consumers on Facebook, Instagram and Facebook Messenger. In addition, page managers can use their cursor to tap a user's profile and see his or her publicly available information, potentially giving businesses more insights on how to interact with the potential customer.
Social media managers can also get a better sense of your history. They'll see your publicly available Facebook or Instagram profile and will know whether or not you've spoken before. They can even apply labels, so they'll know if your concerns are particularly urgent or if you're a regular, as reported by Engadget.
This news is a really big news for all the business owners, social media managers, company liaison, and even entrepreneurs. It is really an awesome combination of Facebook and Instagram companies.
