Sean "Diddy" Combs and Mark Wahlberg are lending their business acumen to the beverage industry in a venture with the water brand AQUAhydrate. The two will work closely with CEO John Cochran to secure retail placement for the high-performance water.
AQUAhydrate contains performance grade electrolytes and high pH levels to help athletes and health-conscious consumers perform at their best. It contains no sugar or calories as found in other sports drinks or beverages enhanced with vitamins.
"This is a truly innovative company, and I'm thrilled to be part of it. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I'm looking forward to a very successful partnership," said Wahlberg in a press release.
Sean "Diddy" Combs helped to bring the vodka brand Ciroc out of its struggling sales figures when he joined as a brand ambassador in 2007. The vodka brands parent company, Diageo, went from shipping a mere 40,000 cases per year to 2.1 million. Combs played a vital role in making Ciroc one of the top vodka brands in the world.
"As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It's important for me to be part of something that drives me and is constantly pushing the boundaries, and that's what AQUAhydrate does. Together, we're going to take AQUAhydrate to the next level," said Combs.
AQUAhydrate, with its marketing techniques and venture with Combs and Wahlberg seek to become established as a household name for 2013. Within the last six months, the brand has already entered into retail partnerships with Safeway, Kroger and GNC. The Southern California-based health and fitness brand fuels hydration, balance and performance and can be found in nationwide grocery, health and natural food stores.
