The Subaru was an instant hit the moment it entered the market. However, it was not the kind of hit that was powerful enough to dominate its respective segment in the U.S. While Subaru has been gaining overall growth in both Canada and America, the 2017 Subaru WRX STI still failed to replicate the same success it had in Canada when compared to the U.S.
The Canadian Success
According to a report from Torque News, the 2017 Subaru WRX STI along with BRZ have been really successful in Canada with sales gaining 46.5 and 83.3 percent increase respectively for the previous month. Things have been going really well for Subaru in Canada. In fact Subaru has seen a 7.5 percent increase in its year-to-date sales as reported.
Not Doing Well In U.S
While the 2017 Subaru WRX STI and BRZ have been doing really good in Canada, things are different in the U.S market. Daily Sun reported that the BRZ sales have actually gone down by a margin of 37.5 percent during the previous month. Compared to the growth of the WRX STI in Canada, the American WRX STI is reportedly not doing well also in the U.S. market.
One More Great Run
With the arrival of the 2017 Subaru this month, Canada is looking at another great run. In addition, the Subaru Forester and Outback will also contribute in the sales volume of the Japanese brand as reported. The 2017 Subaru Impreza is also looking at a bright future as it continues to gain more attention. In fact, many people are switching over to Subaru thanks to the 2017 Impreza.
What's Next For Subaru WRX STI In The U.S?
Whether the 2017 Subaru WRX STI will be able to replicate the success it found in Canada remains to be seen in the coming months. Given how the 2017 Subaru WRX STI has been improved on many levels, it might still be able to pull-off a success in the U.S. market sometime in the near future.
