Apple and Google are at war but Google has taken a different stance than Apple in the war. Much like Microsoft did back in the day, and actually still does; it creates applications for both Windows and Mac. Google is following in Microsoft's footsteps and if Apple isn't careful history might repeat itself.
Apple has always felt that Mac OS, Mac OS X, and iOS are superior to the competition and it likes to hold its own applications for its platforms for the most part. Sure, iTunes and Safari have been released for both Mac OS X and Windows. The same can't be said in the mobile world. While Apple allows apps created by both Microsoft and Google into its App Store it has not felt the need to reciprocate and port popular iOS apps to Android or Windows Phone. Is that such a smart move considering that Google has 10 apps in the top 300 apps and currently holds five spots in the App Store's list of 100 most popular free applications?
Here are the current rankings of apps built by Google in the top 100 free apps:
1. YouTube is number 11
2. Google Maps is number 14
3. Google Chrome is number 66
4. Gmail is number 84
5. Google Drive is number 100
It might be time for Apple to rethink its strategy for a few reasons. Apple does make some great and innovative applications, just like Google. Apple could really show Android users some very cool apps while also making money in the process. If Apple was to ever release iPhoto for Android for instance, it would not only make money selling the app, it has the potential to get Android users to wonder what other great applications Apple offers, and even possibly switch platforms if they like Apple's way of doing things. Halo effect anyone? It would be wise for Apple to get as many users using its services regardless of platform. As we can see Google has no problem sharing, maybe someday Apple will too.
