If you're in the market for a Razer Edge gaming tablet and live in the UK, you could have seriously lucked out this week. The Razer Edge, along with other Razer products, was briefly available with a 90 percent discount coupon on the company's UK store.
The coupon has since been deactivated, but Razer is being a supremely good sport about it, honoring all orders placed at the 90 percent discount.
This press release was sent to tech media outlets on Friday from Razer's Global Director of Public Relations Alain Mazer:
WHO: Razer
WHAT: Statement regarding unauthorized 90 percent-off discount code for Razer purchases online
WHEN: The week of April 15, 2013
WHERE: United Kingdom
The following statement was issued by Min-Liang Tan, Razer co-founder, CEO and creative director, on his FaceBook page:
"A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized or approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we've always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we're still a small company - that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That's not gaming, that's not our deal.
So that's the plan. It's going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped-a lot of stuff was already back-ordered due to high demand-and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week's happenings in the U.K., we appreciate everyone's patience, and we thank all of our customers for their support. Game on..."
