It's one stellar-looking commercial. You would never know that the entire thing was shot by a small camera on an iPhone 5.
The thirty-second commercial - a blip or "bumper," really - is one, uncut long shot of a move across a city where we see passing cars, buildings and the folks who people the landscape through which we're smoothly moving. The fact that Allied Irish Bank - which the commercial promotes - used only an iPhone 5 for the camera would be astounding to any who watch it. Maybe the viewers will even look into AIB, which is likely the point here.
"While it doesn't have awe-inspiring special effects - the Rothco-created ad shoots the passing landscape seen out of a train window - it does spread the message for a fraction of a normal marketing budget," Business Insider says in its report on the commercial published on Wednesday, April 24.
Though Ducati shot a motorcycle commercial entirely with an iPhone 4 in 2010, that promo was more than three minutes long. It was also never meant for television exhibition, as is the iPhone 5 commercial for AIB.
"It was a big decision to shoot the ad on the iPhone," Damian Hanley, Rothco creative director, said in a statement, according to Mashable. "But once we did some preliminary tests, we knew that they were able to deliver high quality footage."
The ad, which proclaims that 350,000 downloaders have taken advantage of AIB's app, is meant to show "those moments on a journey when you look up from whatever you're doing on your phone and look out the window" and is underscored by a song by Dublin-based Delorentos called "Petardu."
Mashable says that other ads were shot during this "series" over a two-day period.
What do you think about the way this iPhone 5-shot commercial looks? Let us know in the comments below!
Like what you're reading? Follow @profklickberg.
