Google Cloud just rolled out several new generative AI tools for retailers to improve the customers' shopping experience.
The cloud computing platform said in a blog post this Thursday that it is including AI-powered services such as chatbots retailers can integrate into their websites and shopping apps.
Google Cloud the "fast-moving capabilities" of AI will help provide "a critical part of many retailers' agendas," talking with multiple customers and adjusting product suggestions based on their preferences.
The new AI services are part of Google's latest improvements in its learning machine models to bolster results from product queries.
Major retailers have recently started adapting AI tools to their online customer services, including Amazon debuting its own AI tool for its sellers in the platform.
What are the New Google Cloud AI Tools?
Among the new cloud AI tools announced is the Vertex AI Search, a much more advanced AI for retail searches that is on par with Google's current search engine.
The Google Distributed Cloud Edge is also getting an upgrade with retailer-focused software to help retailers reach customers no matter the internet connection in their area.
The hardware can be installed in any store far from the city that retailers can use to gather important sales analytics for modernizing and streamlining their services.
Google Calls Out Rival Cloud Services on 'Punitive' Contract Terms
The generative AI tools are not the only topic the tech giant has raised in a set of blog posts released this Thursday.
In an effort to win deals for its cloud platform, Google is now offering customers "the advantage of free network data transfer" when migrating to other cloud services.
The statement is aimed at its top competitors, Amazon and Microsoft, which it also calls out for forcing customers to "punitive" contract terms to maintain market power.
Amazon's Cloudflare remains not a part of the Bandwidth Alliance, a group of top cloud providers aimed at reducing data transfer fees for its services.
Amazon and Microsoft have yet to respond to Google's announcements.
Google's statements come in a few days before its appearance at the annual National Retail Federation in New York City.
