Apple launched its Reason to Upgrade tool that allows customers to compare iPhone devices from iPhone 11 to the latest iPhone 15 lineup.
The website offers an in-depth explanation of the differences in specs between the iPhone models to help the customers decide and justify an upgrade.
Apple Reasons to Upgrade Tool
Apple had a comparison tool on its website for a long time. However, the tool is used to only provide a side-by-side outline of written specs.
The Reasons to Upgrade tool puts a new perspective on comparing two iPhone models. For instance, comparing an iPhone 11 Pro to an iPhone 15 Pro Max will give a photo comparison in terms of the resolution of the camera.
Most of the comparisons are shown through a series of photos to present the differences in quality between the two iPhone models. There is also an explanation for the GPU comparison along with other basic features like the older models' LCD versus the OLED display for newer models.
Apple to Boost iPhone Sales Through Upgrades
The new Apple tool allows customers to compare iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max to the latest iPhone 15 series. Currently, there are no available comparisons for the iPhone 13 and iPhone 14 series.
Moreover, Apple is also assuring its users that upgrading from old models to the iPhone 15 series will look and feel the same - automatically. Users can use Quick Start to transfer seamlessly all the files along with the free temporary cloud storage.
The company is also promoting its other services such as the Apple Trade In wherein customers can get up to $640 in credit if they trade their old iPhone for the iPhone 15 series. Apple Card and other carrier deals are also included in the tool.
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