Apple Vision Pro U.S. Sales Will Remain Low Until End of 2024, Analysts Report

Apple Vision Pro sales in the U.S. are still expected to remain low until the end of 2024 based on recent market research.

Market analysts revealed that the tech giant sales for the headset will continue dropping by up to 75% by the the end of August.

Apple Vision Pro Struggles With US Market After Launch

During its launch, Apple experienced a surge of interesting customers. The tech giant started hyping its newest product at the 2023 Worldwide Developers Conference (WWDC) which was eventually released earlier in 2024.

Market analyst firm IDC shared with Bloomberg that Vision Pro has yet to cross its 100,000 sold units goal. The $3,500 mixed reality headset is already expected to sell less than the iPhone.

Apple reportedly dropped its sales expectations last April after seeing slow customer turnout. The latest report predicts that sales will continue to decline by the third quarter of the year until the holiday season.

Apple Vision Pro Hopes Boosted Sales With Internation Release

This year's WWDC was centered on Apple Intelligence and Siri. Alongside the tech giant's ambition in the AI race, the company announced that it will start rolling out Vision Pro in international markets.

Apple CEO Tim Cook recently shared that he uses the headset daily for entertainment and media consumption. He also boasted the productivity features that have increasingly been added to the device since its launch.

Vision Pro will soon be available in the U.K., Europe, China, Japan, and Singapore, which is expected to at least increase the headset's sales until next year.

Market analysts are now eyeing the possible release of a budget-friendly version of Vision Pro which could attract more customers in the future. The less expensive headset could be released in the next half of 2025.