Xiaomi is reportedly set to challenge Apple and Google smartphones in the United States. The Chinese tech company is set to enter one of the most lucrative markets in the world this October.
There are speculations that the product Xiaomi intends to sell to Americans is its smartphones according, to Phone Radar. It is currently the Chinese company's biggest selling product in the Asian region. Its latest smartphone product, the Redmi 3S is reportedly doing well.
Xiaomi - Lowest Price Smartphone
Xiaomi in theory can get a good slice of the American market away from Apple and Samsung. Its main advantage is affordability for products with a decent spec. The upcoming iPhone 7 and the new Galaxy Note 7 offers feature and specs that clearly outclasses Xiaomi's Redmi 3S. However, budget conscious US consumers will find the Chinese smartphone as the cheaper alternative to Apple and Samsung's pricey smartphones.
Xiaomi Tapping American Mobile Carriers
If Xioami intends to launch its smartphone line to the US, the company will need to tap the services of US mobile carriers such as AT&T, Verizon, T-Mobile and Sprint. Such sales strategy will put Xiaomi in direct competition with the two smartphone heavyweights, Apple and Google.
Xiaomi's current sales model however, is selling its smartphones directly to customers online or otherwise. This current model has been largely successful in the Asian market, according to CNET. This is not the case in the US where most customers prefer to buy their smartphones from the mobile carriers.
It remains to be seen if Xiaomi will stick to its current selling model or create a partnership with the US mobile carriers. It is also quite possible that the Chinese tech company will adopt both sales strategy.
Xiaomi US Market Status
Xiaomi is not a stranger to the US market. It has exported a number of its products to America for several years now. Its product lines in the US include power banks, headsets and many others.
