The 2013 Apple Worldwide Developers Conference (WWDC) sold out in a record 90 seconds this year, fueled by hype surrounding the iPhone 6, iPhone 5S, iPad 5, iPad mini 2 and the software to tie them all together — iOS 7.
Historically, Apple has debuted a new iPhone every year at WWDC, so expectations are running high that we'll either see an iPhone 6 or iPhone 5S somewhere amid the festivities. Apple has in years past also hosted a spring event to launch a new iPad, but since this didn't happen this year, many are expecting to see either the iPad 5, iPad mini 2 or both at the show.
It's still unclear however, whether we'll see any new hardware at Apple WWDC 2013, and a quote from Tim Cook taken from a call with analysts is somewhat troubling:
"Our teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce in the fall and throughout 2014," said Cook.
What? No new Apple hardware until 2014?! It seems inconceivable that Apple won't release at least an iPhone 5S if not an iPhone 6, and the iPad 5 is already overdue. Nobody was realistically expecting the iPad mini 2, but seriously — nothing?
As USA Today points out, Cook's quote still leaves open the possibility of iOS 7, but will some software be enough to satisfy Apple geeks? Piper Jaffray analyst Gene Munster thinks not, opining that the developer has stayed too quiet for too long.
"Apple has to do something in the next six months," Munster says. "Or else the consumers will start going elsewhere."
According to Twitter user @akosma, the rate of ticket sales for the Apple WWDC has grown exponentially since the show's inception. Here's a breakdown of how quickly tickets have sold out since 2008:
2008: 2 months.
2009: 1 month.
2010: 1 week.
2011: 1 day.
2012: 70 minutes.
2013: 90 seconds.