The 2013 Land Rover Range Rover is getting the kind of publicity only art can buy - an installation in New York's Meatpacking District that showcases none other than a one-of-a-kind rendition of the company's flagship vehicle.
The exhibit, titled Climbing Up is the result of a collaboration between Land Rover North America, Architectural Digest and New York City designers Matthias Hollwich and Marc Kushner. The result is pretty stunning: a 2013 Range Rover is suspended at an extremely sharp angle - very much evoking the impression of "climbing up."
"This spectacular public art installation speaks to the physical properties of high-strength aluminum, as well as the design aesthetic of the 2013 Range Rover and we're excited to see how it draws attention and discussion to our next generation Range Rover," said Kim McCullough, brand vice president for Land Rover North America.
The Rover rests atop several layers of aluminum platforms designed to underscore its styling. According to the designers, the effect they aimed to convey with the piece was that of a vehicle in motion, even as its rests stationary on a platform.
"We were inspired by the assembly, form and performance of the 2013 Range Rover and that dictated everything we did," Hollwich said.
"The design of the vehicle itself is so rooted in architecture, and we wanted to translate that DNA into our installation," Kushner said. "At the same time, we wanted to convey how strong - yet light - the all-aluminum vehicle structure is."
As a refresher, the 2013 Land Rover Range Rover has a base MSRP of around $82,650, but it can go well north of $100,000 with options. It boasts a 5-liter V8 engine that pumps out 375 horsepower and 375 lb.-ft. of torque. A turbocharged engine is also available that generates 510 horsepower and 461 lb.-ft. of torque. It has an EPA rated fuel economy of around 14 city miles and 20 highway.
