Every entrepreneur is different when it comes to how he or she approaches his or her business. Some choose to only focus on one, while others branch out and create several different brands. For Brad Ahn, beginning with one and finding the winning formula to expand things was the route to take, and though it was risky, it paid off.
Brad's brand has a humble beginning that goes back to 2011 when he first began his Miami Heat-focused blog Heat Nation. After doing hours of thorough research, he posted news, updates, and information regarding the team. Attention was quickly brought to the website thanks to the transparency that came with these posts, and readers have been coming back to it for almost a decade now.
Once the popularity of Heat Nation really took off, Brad spent some time perfecting his system of scaling before applying it to three more single team-focused publications between 2014 and 2018 named Cavaliers Nation, Dolphin Nation, and then Lakers Daily. Unsurprisingly, things began to take off even more. Brad had the opportunity to also grow his team, which he has continued to do over the years, now having 11 experts working alongside him.
Some of the most important positions include the public relations manager, assignment editor, social media manager, editor-in-chief, and the company's lead reporter. Each role has been filled with some of Brad's best employees.
Brad has also hired a number of highly experienced writers and editors, all of whom have extensive backgrounds in sports journalism. Together, every single person on this team has played a huge role in providing top-quality content for readers and followers of the different publications.
Another thing every good entrepreneur knows is that a company is only as strong as the people in it, so always dedicate resources to building a strong team. That's a piece of advice Brad makes sure to share with every industry newcomer he comes in contact with, as it's one of the things that greatly helped him when he was struggling to take care of things himself.
It's also what has allowed him to officially incorporate his business in 2019, the same year he decided to begin covering more than just a few teams. He launched Ahn Fire Digital, which shares news coverage on every single NBA and NFL team. This move has skyrocketed the company's popularity once again, and its numbers have doubled.
The future is looking up for Brad and his companies, and one can imagine where they'll end up in another 10 years.
