Curious to know how to boost your brand on TikTok? There are numerous ways to reach target audiences including the use of hashtags and trending music.
TikTok Marketing
TikTok is one of the most used social media platforms to entertain, inform, and even promote certain products. With over a billion users, several influencers and marketing strategists have been shifting to use this social media to advertise anything.
Digital Marketing Institute has stated that "TikTok has been named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past three years."
In addition to this, businesses benefit from TikTok marketing to increase brand recognition and create active communities. Since this platform is common among young audiences, marketers are also using this to have a collaborative effort with its users.
Moreover, Business of Apps claims through Digital Marketing Institute that most users spend at least 52 minutes per day on the app.
For those who are still curious about how TikTok works, its users can create and upload videos with a minimum of 15-seconds up to five minutes in length. Users can also patch every single clip to make it look like one video.
TikTok users can also include music with filters and editing effects, as well as show, do lip-syncs, or simply dance to a song.
The videos created will appear on the "For You" page, which allows content to be seen through the algorithm of the platform.
TikTok explained that this feed is unique to each of its users, adding that these are based on a combination of factors starting from the interests of the users. The TikTok algorithms are based on several factors, such as user interactions, video information, as well as device and account settings.
Despite this, it is also worth noting that there are several factors to consider in order to appear on the said page and get many views.
3 TikTok Hacks And Tips To Boost Brand On The Platform
3. Use Geographic Locations, Trendy Sound, and Effects
According to Entrepreneur, the geographic location is one of the most essential tips to use especially for those local businesses who aim to target a specific place.
Apart from this, hashtags and trendy sound effects enable the video to be part of those popular content. Examples of hashtags users can add include #foryou, #fyp, and #trending. If numerous users follow these hashtags, there is a huge possibility that the content will reach many people.
2. Invest On TikTok Ads
Since the goal is to boost TikTok content, investing in TikTok ads is also considered a smart option because the content stays on the page for an entire day.
Users will be able to see the promoted ad upon opening the app as well as while browsing on the page. Advertisers can use and optimize their target audience to reach their preferred consumers.
1. Create Brand Lenses and Filters
Aside from the mentioned tips, there is also a huge possibility to boost the brand by creating brand lenses and filters. Brand lenses and filters are also common on the platform, allowing TikTok users to utilize them.
