Shake Shack will be offering its customers Bitcoin rewards. However, there is a catch.
The rewards will be given to customers who use the Cash Card of the Cash App or any debit card linked to an account on the said app.
Shake Shack to Offer Bitcoin Rewards
Shake Shack, a popular burger chain loved by its countless customers, is set to offer Bitcoin rewards to customers using the Cash App. The promotion will be available throughout mid-March.
"As a cashback-style system, 15% of purchases will be paid back to Cash App users in bitcoin through mid-March," according to a report by Bitcoin Magazine,
Specifically, the rewards can be enjoyed by customers who will use the app's Cash Card or a debit card link to an account on the app.
CoinDesk says that customers who use the Cash App's Cash Boost are also eligible for the rewards. The Cash Boost is the rewards program for Cash Card owners.
Per the Bitcoin Magazine report, this cashback system wants to test the burger chain's "ability to reach a younger audience as Block Inc, the parent company of Cash App, Spiral, and Square, has a large customer base of millennials and Gen Z groups."
Cash App: What is It?
Launched in 2013, the Cash App is a mobile payment service that lets users send and receive money anytime and anywhere. According to the Cash App's official website, the app also lets users buy stocks and Bitcoin.
However, the website also clarifies that the Cash App is a financial platform and not a bank.
As previously mentioned, it is owned by Block, the company formerly known as Square. It was founded by Jack Dorsey, the former CEO of Twitter.
One of the standout features of the Cash App is the Cash Card, whose design can be customized by the user. The card is also fee-free.
Related Article: Packers Star Aaron Rodgers Giving Away $1 Million in Bitcoin: How to Join Cash App Promo
Burgers and Crypto
Believe it or not, Shake Shack is not the only popular burger chain that dipped its toes into the cryptocurrency market. Another example of a burger chain that did is none other than Burger King.
According to a report by Fortune, Burger King gave away Bitcoin, Ethereum, and Dogecoin last November as part of its Royal Perks loyalty program. Members of the said loyalty program had to spend $5 on the Burger King app in order to be eligible.
Fortune reports that "At the time, Burger King said the prize pool consisted of 2 million Dogecoin, 200 Ether, and 20 Bitcoin, putting the odds of receiving a Bitcoin at about one in 100,000." The publication also noted that the crypto giveaway ended way before it was scheduled to do so.
Burger King likewise introduced its own crypto in 2017 called WhopperCoin. The crypto was released in Russia.