There have been reports that Samsung has been trying to decrease its dependence on Google ever since the latter acquired Motorola. The company just made that message a little louder by announcing its own developer's conference.
Samsung can be credited with being a huge part of why Android has been successful. Its Galaxy smartphones have been the top-selling Android smartphones, which has given Android a boost in market share in both consumer's minds and smartphone market share. There have been rumors that the company has been looking to lessen its dependence on Google after the company acquired one of its biggest competitors, Motorola. Samsung reportedly saw this as a conflict of interest since Google makes the Android OS and Motorola is a licensee just like Samsung.
Earlier this year it was reported that Google was concerned that Samsung would try and use the success of its Android OS based Galaxy smartphones to try and control the direction of Android and also request a cut of the money Google makes off of its mobile ad business. Samsung even launched a mobile operating system that it partnered with Intel on called Tizen. The OS was believed to be Samsung's first sign to Google that it didn't need Google as much as Google needed Samsung. Tizen is an alternative to Android. The fact that Samsung has launched its own developer's conference leads many to believe the company is intent on loosening its ties with Google.
Samsung describes its conference as a "cross-product, cross-platform" event. It has created a teaser site where developers can signup to be notified when registration will open. The site doesn't give too many details; expect that it will be held October 27-29, 2013 in San Francisco. It also tells developers that they will be able to "engage with industry leaders, collaborate with fellow developers, and learn about new Samsung tools and SDKs."
Since it's a cross-platform conference the company will likely be showing off its development kits for its exclusive Android applications the company uses on its smartphone and tablets, including its TouchWiz UI it places on top of Android, Samsung exclusive apps, and also its S Pen SDK. Developers will also likely get a look at the future of Tizen and an updated SDK.
It is another sign that the company intends to further differentiate itself from other players in the mobile world by providing developers with tools that will enhance the future of its software and hardware business. Samsung is taking control of its future and not waiting around for Google to build the tools.
